毕业论文--The Principles and Skills In English Advertising Translation.doc

毕业论文 The Principles and Skills In English Advertising Translation 系 别：旅游管理系 专 业：商务英语 姓 名：杨宁 学 号指导教师：银花 教师职称：讲师 提交日期：2011年6月Introduction This century is an era of globalization and Internationalization. Advertisement plays a very important role in business competition. With the rapid development of a promotional technique is becoming more and more pronounced. It promotes sales and plays a valuable role in economic prosperity. An effective advertisement should be attractive, attention grabbing and readable as well as containing great persuasive or selling power, which is critical to appeal to one’s desire to buy the targeted goods. An integrated advertisement is usually made up of the brand or company trademark, title, body, slogan, and illustration, with the first two emphasizing a play on words. All these feature make the advertisement language a loaded language on the whole, which is more or less different from other types of language on the whole, which is more or less different from other types of language in style and effect. A persuasive advertisement can be accepted by the public through various medium. There is no one can keep away from advertisement. The charm of advertising depends largely on the language of advertisement. China has joined the WTO; cross-cultural ad-spreading is Inevitable. How to grasp the translation in cross-cultural advertisement is become more and more important. In this process, the correct use of language, lively and accurately to convey information, is the charming of advertising. 1. History of Advertising In the ancient and medieval world such advertising as existed was conducted by word of mouth. The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century weekly newspapers in London began to carry advertisement, and by the 18th century such advertising was flourishing. The great expansion of business in the 19th century was accompan