当代大学生攀比消费现象及其心理分析.doc

毕业论文 当代大学生攀比消费现象及其心理分析 学生姓名： 王 姣 军 学 号： 201015030137 专业班级： 市场营销1011 指导老师： 袁华副教授 2012 年 12月8日  摘要 随着社会主义市场经济的不断深入发展，我们大学生消费已经成为倍受社会关注的一个热点问题。只有把握大学生独特的消费心理，在此基础上分析他们的消费行为，针对其非理性消费，加强思想政治教育，才能引导大学生树立正确、健康的消费观，促进他们全面、健康地发展。大学生攀比现象日趋严重，攀比之风在校园盛行，其害无穷。大学生攀比心理的形成是社会、家庭、个人多方面因素共同作用的结果。作为大学生，我们有必要对其有所了解，并寻求解决办法，同时又应该认识到攀比不同于竞争，攀比与嫉妒有着密切关系。Abstract 分享到 翻译结果重试 抱歉，系统响应超时，请稍后再试 支持中英、中日在线互译 支持网页翻译，在输入框输入网页地址即可 提供一键清空、复制功能、支持双语对照查看，使您体验更加流畅 Along with the socialist market economy continues to develop, we college students' consumption has becomehighly social concern a hot issue. Only grasp the college students' unique consumption psychology,onthebasis of the analysis of their consumption behavior, in view of its irrational consumption, strengthen ideological and political education, to guide students to establish correct, healthy consumption, promote their comprehensive and healthy development. College students' bandwagon phenomenon is serious, the wind of \"keep up with the joneses\" in the campus popular, its harm infinite. College students' bandwagonmental is the formation of the society, family and personal factors the result of joint action. As college students, it is necessary for us to understand it, and seek solutions, and at the same time should realize bandwagon is different from competition, bandwagon and jealousy has the close relation. The university is a school to social transformation of the excessive stage, in this phase of the college students, also experience from students to social transformation process. Therefore, we must pay more attention to college students' consumption, set up the correct values, due to various factors influence and restricts the formation of contemporary university students correct consumption. This paper mainly discusses the current college students in our country existing consumption misunderstandings and problems; Then aiming at these problems, explore the causes; Finally thestudents how to set up