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宠爱有家创业策划书(14页)
宠爱有家创业计划
项目名称:宠爱有家宠物医院创业计划
所属院校： 安徽科技学院
指导老师： 耿广汉
成 员： 马丽 周亚楠 陈许 朱纯 张月
目录
第一章 创业计划概要···················································1
1.1公司名称及创业团队简介：············································1
1.2主要产品与业务：····················································1
1.3创业主要发展战略：··················································1
1.4市场机遇和竞争环境：················································1
1.5投资与财务：························································2
第二章 产品和服务·····················································2
2.1产品背景：·························································2
2.2产品具体内容和服务：················································3
2.2.1 产品类别：·····················································3
2.2.2 服务类别收费：················································3
2.2.3 服务宠物类别：················································4
2.3目标顾客：··························································4
2.4产品的竞争优势：····················································4
第三章 市场分析·······················································4
3.1行业及市场：························································4
3.1.1 行业前景：·····················································4
3.1.2市场规模及增长趋势:············································5
第四章 营销计划·······················································6
4.1产品策略：··························································6
4.2价格策略：··························································6
4.3广告与促销策略：····················································6
4.3.1广告促销：····················································6
4.3.2实体店促销：··················································6
4.3.3建立公司网站：················································6
4.3.4成本预算：····················································7
运营计划·······················································7
5.1营业地选址布局：····················································7
5.1.1选址决策：··················································
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