Unit_9_Advertisement__英语基础模块下册于秀兰.ppt

UNIT 9 * * 职业高中 基础模块下册 于秀兰 Reading 1. Advertising is an important way of promotion in commercial business. 广告是商品交易中一种重要的促销手段。 2. the public 公众，社会 eg. This museum will be open to the public next week. in public 公开地，当众 Advertisements are used to send commercial information about some commodities or services to the public. 广告被用来 发送商业信息 关于一些商品和服务 给公众 send sth. to sb. 发送某物给某人 广告被用来向公众传递一些产品和服务的信息。 3. Fashion show 服装表演 4. walk to walk sb.带领（陪着）某人走 to walk + 动物 赶着（牵着）….. eg. The lady is walking her dog. 这位夫人在遛狗。 walk a horse 遛马 5. bring….to the attention of 使…引起…的注意 eg. The teacher’s talk brought the English reading skill to the attention of the students. 6. by means of 通过，借助于 eg. We have learnt a lot from foreign countries by means of foreign language If a fashion show is to be held on Saturday, and you paint a sign saying “ Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. 如果一场时装表演将要在星期六被举行， 并且你画了一个牌子 上面说“时装秀来展览中心在星期六”， 那就是一个广告。 如果在周六要举行一场时装秀，而你画了一个写有“周六将在展览中心上演一场时装秀”的牌子，那就是一个牌子。 If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果你放牌子在大象的背上 并且牵它进程， 那意味着你正在做一个广告促销。 如果你把这个牌子放在一头大象背上，牵着它进程，那就意味着你在进行广告促销。 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on. 广告正在把产品和服务带到潜在的和现有的顾客的注意中 通过发送小册子，广告传单或者邮件，展示海报或者报纸广告，制作收音机，电视或者因特网商业广告等等。 n. 商业广告 通过发送宣传册、传单或邮件，展示海报、报纸广告，做收音机、电视或互联网商业广告等途径，使某些产品或服务引起潜在的以及现有的顾客的注意。 7. a great deal of 大量，许多 +不可数n. eg. a great deal of work 大量的工作 There is usually a great deal of snow in the mountain area of the Northeast. 8. If designed well if (they are ) designed well 如果他们被设计好的话 9. selected customers 经过选择的客户 10. a common way o