黄金策划方案.doc

PAGE  PAGE 22 黄金策划方案 现 货 贵 金 属 营 销 策 划 方 案 目 录 （本方案以黄金为例） 一 黄金市场概述···················································3 一 黄金投资优势分析·············································3 二 黄金价格的影响因素···········································4 二 营销环境分析 ·················································· 4 一 宏观环境分析················································· 4 二 江西黄金市场前景分析·········································4 三 江西市场主要竞争对手的分布···································5 四 ＳＷＯＴ分析·················································5 三 目标市场营销STP分析···········································6 一 市场细分·····················································6 二 目标市场·····················································6 三 市场定位·····················································7 四 营销策略分析4PS···············································7 一 产品营销策略·················································7 二 价格营销策略·················································7 三 渠道营销策略·················································7 四 促销营销策略·················································8 五 售后服务·····················································8 五 具体营销方案 ··················································9 一 客户开拓·····················································9 二 客户维护·····················································9 三 客户开户·····················································10 六 企业目标 ······················································10 七 经费预算 ······················································10 八 效果评估 ································