Chinese traditional Confucianism and Morality of Modern Marketing.doc

 PAGE \* MERGEFORMAT 9 Chinese traditional Confucianism and Morality of Modern Marketing Graduated from the past few years, in Beijing, Xi’an has been engaged in marketing, contact with all kinds of various marketing managers, with some communication, atmosphere, and if the spring breeze, character refined bold, doing the work are more successful. In fact, they revealed is a kind of Confucian Businessman bones style, many aspects are worth learning. As everyone knows, springs from a long Confucian China and the East Asia and even the impact on the world are very deep, the core of ethics: benevolence, righteousness, propriety, wisdom, the letter, with respect, loyalty, filial piety, fraternal duty would still be present in China contemporary mainstream ideological foundation. Like a good wine on the altar, remained intact incense, it is interesting. I personally think that marketing ethics is the enterprise with all stakeholders a code of conduct between the parties, it should insist on the supply side: Gentlemen love fortune, the principle of in a proper way to provide inexpensive high-quality products and services This supply should be given to the convenience and effective demand-side rather than damage and losses. It should insist on the demand side: to enjoy the satisfaction of the principle of fair and reasonable use and re-sale, not illegal operations, does not affect the supply side as a whole. Jen: means love, macro love, love, this love is reflected in the commercial marketing ethics, we should treat people doing things with a love heart, pleasant attitude, a smile illuminating as heavenly spring, face the service side is not the Selection Committee, the efficient completion of service, regardless of who of stakeholders as long as the attitude that we should first put away. Specific indications were: external, whether it is the use of the upstream supplier or downstream side, both high and low status, strength, strong or weak, non-discriminatory stand