Hard road to CRM implementation.doc

 PAGE \* MERGEFORMAT 11 Hard road to CRM implementation After nearly two years of media publicity and promotion of manufacturers, and now the concept of CRM has been a considerable popularity, recently has made a number of related books to help readers understand the CRM system, the knowledge can be said to have been an increasing number of a friend of the CRM business community to understand the theory and CRM enterprise to bring the value and role in this understanding, based on the thinking of course, is whether or not to be, how to make and so on, can be said that many companies have begun the implementation of the CRM road, but the practice of more than a year we find the largest enterprise in the implementation of CRM process difficulties and hardships, such difficulties on their own and society caused by a combination of factors, but also amongst not only in the CRM implementation, in the ERP, SCM, etc. The implementation of management information systems are also common is that an enterprise management system for the implementation of the common problems encountered; specific to CRM projects, the problem embodied in: CRM is not a judge is good, but to judge CRM enterprises themselves have no value; CRM is not a question of whether or not to make, but how to make your own business, how to make, who made the problem; CRM is not aware of how big the market, but to understand how CRM can give your return on investment enterprises; In other words, how to, how to do a lot of hope that the implementation of CRM is currently the principal contradiction encountered by enterprises, for such enterprises, through the implementation of CRM, began to learn to import the management information system methodology, learn to controlling the management information systems for their own used by the enterprise, I think the significance of this level is more important for enterprises. Several major difficulties in the implementation of CRM Implementation of the CRM sy