1.谐音双关（1. homophonic pun）.doc

1.谐音双关（1. homophonic pun） 1. homophonic pun An English pun can be divided into phonetic Puns (homophone) and semantic puns (homograph). Phonetic pun, that is, homophonic pun, is the two spelling semantics do not But with the same or similar pronunciation words (similar sound homephone A pun that is perfectly arranged in a sentence. Such A humorous, playful, comical language style Enhance the appeal of advertising and impress the advertisers. Homophonic puns are made up of spelling similar words with the same or similar pronunciation. The advertiser is willing to use puns, such as pun witty, humorous, witty, with humorous language style, can enhance the advertising persuasiveness and appeal, to impress consumers. (1) Goodbuy Winter! 100%Cotton Knitwear $40 This is an advertisement for a winter dress at reduced prices. Literally, it means a cheap and good bargain. But when the time of Goodbuy and winter readers read together, understand the advertising pun hidden mystery. It seems to be making clear to us that the cold winter is about to pass, and the bright spring is coming (Goodbye winter!). The company in the end of season sales, this is the best time to remind people to buy high quality and inexpensive goods, do not miss. The author uses the Goodbuy and Goodbye homophonic features to make the same pronunciation imply two layers of meaning: first, a good bargain, and two to say goodbye to (a cold winter). One will be far-reaching, thought-provoking. (2) Trust, us., Over, 5000, ears, of, experience. Trust us. After more than 5000 ears of inspection, with more than 5000 years of experience. This is a sales guide for hearing aids. Literally, it means that the products have received numerous consumer tests, but between the lines of homophonic words skillfully embedded ears-years, fully implies that the product has a long history, proven superior quality. Many advertisements are written on the name of the brand. The brand name of Puns in advertising can not only increas