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品牌心灵感应说――性感营销实战初探管理(Brand telepathy said -- sexy marketing management)
品牌心灵感应说――性感营销实战初探管理(Brand telepathy said -- sexy marketing management)
Avoid brand voice drowned in the mass media era of information
All media as a concept originated in the United States, emphasized through the website, TV shows, radio programs, newspapers, magazines and books in a full range of communication products, ideas, create brand new media. Thanks to the information technology and the Internet technology development and promotion, the whole media concept was finally realized, the omnibearing mode of transmission has greatly changed the mode of operation of brand marketing and traditional communication, has greatly promoted the development of the brand in all media era.
In all media era, rich and diverse information through the traditional media and the emerging network media and mobile media and so on not only greatly changed the way we receive information and access to information, also completely subvert our browsing information habits, as the audience has no time facing massive information bombing, especially micro-blog and other media in the country since the rise, even spread all micro Bo, allows everyone to become receivers of information browsing, and become a publisher of information and communication, can be the biggest highlight of micro-blog and other media said the rise is an inevitable trend in the development of all media era is all media era. Since the rapid development of the media not only greatly enrich our audience base of information, so we can stay at home and enjoy the world of information, but on the other hand as An audience, energy, time is limited, such as hobbies, occupation is different, thus making the audience will filter the information, receiving information of interest to them, he is not interested in the information is regarded as spam.
The audience for information filtering, but not from the limitations of time and effort, but also related to the working mechanism of the human brain, scientists found that the human brain
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