原创力文档- 1、本文档共25页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
查看更多
广告代理计划书
广告代理计划书
前 言
冬天，干燥而又寒冷，在这种环境下，皮肤容易龟裂，怎么办呢？那就选用实力老品牌“大宝SOD”蜜吧！为此策划了大宝SOD蜜冬季推广计划。因为大宝已是国内知名品牌，所以此次推广主要是对其产品功能特效的强调及促销。
SOD（超氧化物歧化酶）是一种源于生命体的活性物质，能消除生物体在新陈代谢过程中产生的有害物质。对人体不断地补充SOD具有抗衰老的特殊效果。
大宝 SOD 蜜，内含丰富的 SOD 活性物质，并加入人参、黄芪等天然植物的有效成分，不断给肌肤补充多重营养，它极易被皮肤吸收，并在皮肤表面形成一层保护膜，能不断地对皮肤补充 SOD 活性物，并能有效地防止角质层水分的散失。经常使用大宝SOD蜜，能延缓皮肤衰老，快速渗透，深入滋润，全家适用，四季皆宜。令您皮肤白皙，容颜娇美，青春永驻。
大宝天天见,舒心每一天！
目 录
品牌介绍 ··········································································································································· 1 市场分析 ··········································································································································· 2 一、营销环境分析 ······························································································································ 2
（一）企业市场营销环境中宏观的制约因素 ·········································································· 2 （二）企业市场营销环境中微观的制约因素 ·········································································· 2 （三）市场概况 ·························································································································· 2 （四）营销环境分析总结 ·········································································································· 2
1.机会与威胁 ····················································································································· 2
2.优势与劣势 ····················································································································· 3 3.市场分析总结 ················································································································· 3
二、消费者分析 ·································································································································· 3
（一）目标消费者分析 ·············································································································· 3 （二）现有消费者的态度 ········································································
文档评论（0）