A Brief Study on Translation of Brand Names-简论商标翻译.docx

A Brief Study on Translation of Brand Names Contents  TOC \o "1-4" \h \z \u  HYPERLINK \l "_Toc290241849" Abstract  PAGEREF _Toc290241849 \h 1 摘要2  HYPERLINK \l "_Toc290241851" Introduction 3  HYPERLINK \l "_Toc290241852" ChapterⅠ. Common Methods of The Translation of Brand Names 4 1.1 Literal translation4 1.2 Free translation5 1.3 Transliteration6 Chapter HYPERLINK \l "_Toc290241856" Ⅱ. Factors that Influence the Translation 6  HYPERLINK \l "_Toc290241858" 2.1 Cultural factors . 6  HYPERLINK \l "_Toc290241859" 2.2 Customs and habits factors7  HYPERLINK \l "_Toc290241860" 2.3?Other factors .  PAGEREF _Toc290241860 \h 7 Chapter  HYPERLINK \l "_Toc290241861" Ⅲ?. How to Build an Internationalized Brand Name8   HYPERLINK \l "_Toc290241862" 3.1?Translate Directly  PAGEREF _Toc290241862 \h 8  HYPERLINK \l "_Toc290241863" 3.2 Renaming the products 9  HYPERLINK \l "_Toc290241863" 3.3 Coining brand names10 Conclusion  PAGEREF _Toc290241864 \h 11 HYPERLINK \l "_Toc290241864"   Bibliography12  Abstract Brand name is one of the effective ways to help companies to spread their identities and better sell their commodities. With the globalization of economy, the international trade has become into a very critical power for promoting the economy development of the whole world. The translation of brand names becoming more and more important. But, the problem is, in the process of translation, to get a good translated brand name is very hard. On one hand, the method of translation is a pretty complex subject in itself. On the other hand, there are some factors that have a direct influence on the results of the translation. Furthermore, along with the acceleration of the economic globalization, especially with China's entry into the World Trade Organization, more and more Chinese have realized the importance of good brand name translations. How to make the brand name better comprehended by people from other country, how to build