SOCIAL_MEDIA_AND_SAGE_CRM_社会化媒体和CRM.doc

Sage CRM | Social Media and Sage CRM  Engage and interact with your customers The emergence of social media channels such as Twitter and LinkedIn has changed the way that companies interact and engage with people (prospects/customers/media/industry), how they control what is said about them and how they are perceived by those groups. Social media is not a one-way communications medium that fits around other activities, it is an integral part of how companies should listen, engage and respond to prospects and customers. According to Gartner, “social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate”1. The challenge facing most businesses today is how to leverage social media technologies and channels to ensure they gain a competitive edge. Customer Relationship Management (CRM) is well established as a technology and strategy that enables organisations to better manage the many interactions it has with both existing and prospective customers. Integrating social media activity with CRM can further harness the power of communication with your customers and prospects creating a meaningful community and building strong mutually-rewarding relationships. Sage CRM integrates with key social media applications to enable users to engage with prospects and customers in a collaborative manner in order to generate leads, foster loyalty, build customer retention and increase revenue. Out-of-the-box integration with LinkedIn enables users to tap into the endless possibilities of social networking for instant knowledge about customers and prospects. Sage CRM for Twitter enables companies to manage their communications with prospects and customers directly from within Sage CRM. Thanks to the website gadget on the Sage CRM interactive dashboard, users  BENEFITS SNAPSHOT – Enables sales teams to better target prospects and prepare for sales calls – Uncovers leads and networking op