2018年6月大学英语四六级辅导讲义.docx

2018年6月大学英语四六级直播辅导讲义一、Listening Comprehension：权威真题：长对话：Questions 1 to 4 are based on the conversation you have just heard.1. A) Project organizer. B) Public relations officer.C) Marketing manager D) Market research consultant.2. A) Quantitative advertising research. B) Questionnaire design.C) Research methodology. D) Interviewer training.3. A) They are intensive studies of people’s spending habits.B) They examine relations between producers and customers.C) They look for new and effective ways to promote products.D) They study trends or customer satisfaction over a long period.4.A) The lack of promotion opportunity. B) Checking charts and tables. C) Designing questionnaires. D) The persistent intensity.听力原文：Conversation OneM:（1） So how long have you been a Market Research Consultant?W:Well, I started straight after finishing university.M:Did you study market research?W:Yeah, and it really helped me to get into the industry, but I have to say that it’s more important to get experience in different types of market research to find out exactly what you’re interested in.M:So what are you interested in?W:Well, （2）at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. （3）Trackers are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.M:What exactly do you mean by ad-hoc jobs?W:It’s basically when companies need quick answers to their questions about their consumers’ habits. They just ask for one questionnaire to be sent out for example, so the time you spend on an ad-hoc project tends to be fairly short.M:Which do you prefer, trackers or ad-hoc?W:I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.M:Can you just explain what pro