中英文外文文献翻译网络流行语传播机制.doc

本科毕业设计（论文） 中英文对照翻译 (此文档为word格式,下载后您可任意修改编辑!) 文献出处:Ashkanasy N M. The study on the communication mechanism of network buzzwords [J]. Journal of Management, 2015, 2(3): 235-254. 原文 The study on the communication mechanism of network buzzwords Ashkanasy N M Abstract The popularity of the network, making the network buzzwords as unique language variants under the network environment, and influence the scope of its use is also an expanding and ascend. Especially in recent years, the network buzzwords of extraordinary vitality has spread to the real social life, reflect the social public mood and psychology, the role of the power network of public opinion. In this context, for the discussion of network catchword transmission mechanism is of profound theoretical significance and social practice. Keywords: network catchword; Transmission mechanism; Mode; process 1 Introduction As an important category of network transmission, the spread of network buzzwords are systematically discussed in journalism and communication research has a profound theoretical necessity. First of all, the academic circle about on the study of network buzzwords began in the late ninety s of the 20th century, the network buzzwords into theoretical research vision but more than a decade, and its uncertainty and creative, the network buzzwords research in the field of journalism and communication research is still in its infancy. Not only limited number of papers, but most of the research is just some of the early data collection, deep enough. Second, the development of network catchword is dynamic, as penetration and influence of network, the network buzzwords of connotation and denotation is in constant extension, many traditional network catchword broke through the original stage, had the significant new features. The academic circles for the discussion of the new generation network buzzwords are rare. Existing research results has not completely, fully explain the phenomenon of a variety of ne