中国市场潜在合作伙伴调查.doc

General:总体 Corporate history (year founded, evolution of business)公司历史、业务发展 Description of ownership structure with percentage of ownership股权结构 Description of organization structure with functional organization charts组织架构 Description of contracts or understandings regarding the sharing of assets, liabilities, services, employee benefits, insurance, data processing, third-party consulting, professional services, or intellectual property资产处置相关的服务、员工福利、it、第三方咨询、专业服务、无形资产、知识产权，合同\备忘录 Discussion of pending or threatened litigation 有无法律诉讼及纠纷 Financial Information:财务 Income statements, balance sheets, cash fls for the past three years. Interim reports with prior year comparable最近三年的损益、现金表、最新年度的环比 Basis of presentation (IFRS, GAAP, etc)财务报表的准则 Breakdown of sales and gross profits by:分类表的销售及毛利 Product type产品 Channel渠道 Geography区域 Quarterly financial projections for the next three fiscal years with revenue by product, channel, and geography未来三年的分季度的财务预测 Summary of economic assumptions underlying projections预测的经济假设 Products (by product and geography):产品（产品和区域） Historical and projected growth rates历史数据及未来增长预测 Market size市场规模 Market share市场份额 Major customers主要客户 Cost structure and profitability measures成本结构及利润构成 Assessment of brand strength品牌力评估 History of brands品牌历史 Description of patents, copyrights, licenses, and trademarks描述一下专利、商标、特许经营权 New product pipeline, status and timing新产品线、状态及上市进度 Description of distribution agreements, sales rep agreements, marketing agreements, and supply agreements主要分销协议、销售合同、市场和供应 Competition:竞争 Description of competitive landscape within each product/segment/geography主要竞争状况（产品、细分市场、区域） Market positions市场地位 Basis of competition by the Company and competitors (price, service, distribution, quality, etc)主要竞争对手一对一的对比价格、服务、分销、产品质量等 Strategy:战略 Discussion of business focus and strategy业务定位和战略 Discussion of marketing opportunities/risks市场机会和风险 Description of marketing programs and examples of recent and projected marketing efforts最近的市场举措及未来的战略方向 Produ