毕业论文-BB和CC网站营销模式对比研究.docVIP

论文编码（原论文分类号）： C931 本科学生毕业论文 B2B和C2C网站营销模式对比研究 B2B Web Marketing Model and C2C Contrast Research 论文作者 院 系 专 业 学 号 指导老师 完成日期 摘 要 电子商务已经成为人们生活中不可或缺的一部分，而电子商务传播速度如此之快，与其网站营销模式有着必然的联系，B2B与C2C作为电子商务的两个主要类型，各有个各的优势与不足，本文的目的就是总结B2B与C2C的网站营销模式，取长补短，提高B2B与C2C网站营销水平。 B2B和C2C两种模式是市场发展的主流，B2B模式占电子商务市场收益份额的80% ，位列第一；C2C以它的市场参与率，和庞大的消费人群也成为主流市场。本文从介绍B2B和C2C电子商务的基本知识，以及网络营销的常见方法，分析当前B2B和C2C的国内外市场发展情况入手，辅之以中国本土的阿里巴巴、淘宝等成功案例，分析他们成长的历程，和它们独特的产品营销手段，通过总结的这些营销模式，列举的每个模式成功案例，最后对B2B与C2C网站营销效果提出总结建议。 关键词：网站营销 营销模式 用户培育 推广方式 Abstract E-commerce has become an indispensable part of people's life, and electronic business spread so fast, its website marketing model are inevitable connection, B2B and C2C e-commerce's two main as each, each have a type of the advantages and disadvantages, the purpose of this paper is to summarize B2B and C2C website marketing model and complement each other, incentive B2B and C2C website marketing level. B2B and C2C two modes is market development of mainstream, B2B mode of e-commerce market revenue share, ranked first; 80% The market with its C2C participation, and the giant consumer groups also become the mainstream market. This paper introduces the B2B and C2C e-business, and the basic knowledge of network marketing is the common method, analysis current B2B and domestic and international market development situation of C2C starting, assisted by local Chinese alibaba and taobao, analysis of successful cases of their growth process, and their unique product marketing means, through summing up these marketing mode of each model of success, lists of B2B and case, finally put forward the marketing effect summarized website C2C suggestion. Keywords: Web marketing Marketing mode User training Promotion mode 目 录 目录 绪论 4 第一章 营销模式概况 5 1.1. 网络营销介绍 5 1.2. 常见营销方法 5 第二章 B2B与C2C网站营销模式介绍 7 2.1. B2B网站的主要营销模式 7 2.2. C2C网站的主要营销模式 11 第三章 B2B与C2C网站提升营销的建议 17 3.1. 口碑宣传 17 3