毕业论文设计《ATE沈阳办事处发展现状分析及对策思考》.docVIP

毕 业 论 文 题目： ATE沈阳办事处发展现状分析及对策思考  ATE沈阳办事处发展现状分析及对策思考Current situation analysis and countermeasures thinking ATE shenyang office 院 系 经济与管理学院 专 业 旅游管理 班 级 学 号 姓 名 指导教师 职 称 讲师 负责教师 沈阳航空航天大学 2013年5月 摘 要 旅游业作为我国第三产业的支柱产业，现在愈来愈受到国民的普遍关注。随着中国经济的不断发展，人民生活水平的提高以及出境旅游相关政策的出台，使得出境旅游成为国民的一种新时尚。出境旅游市场成为旅游市场的重要组成部分，但是还不太成熟，还存在一定的问题有待我们解决。提高集团整体利益以及管理水平和竞争能力Abstract Tourism as a pillar industry of the tertiary industry in our country, and now more and more get the attention of people. With the continuous development of China's economy, the improvement of people's living standards, as well as outbound tourism related policies, make outbound tourism become a new fashion. Outbound tourism market become an important component of tourism market, but ATE at the fledgling stage, shenyang office early pioneered the development status of market is not mature, there are some problems to us to solve. This paper characteristics of ATE shenyang office development present situation has carried on the thorough analysis, and explains the problems existing in the travel agency. SWOT analysis method, combining with shenyang outbound tourism development present situation and the actual characteristics of tourists, suitable for ATE shenyang office development road of the solution is put forward. Characteristic of this paper is to human resources management and marketing theory, based on the ATE investigation, analysis, combined with the practice of shenyang office. According to ATE development present situation, embarks from the practice, continuously tap, found that promotes the development of ATE, increase the interests of the whole group as well as the management level and competition ability. Keywords: Outbound tourism; Current situation; Countermeasures 目 录 前 言 2 一、出境旅游概述 3 （一）出境旅游的涵义 3 （二