Adobe SocialAnalytics：Measure and Optimize Social Media for Business Impact英文版本.pdf

Adobe SocialAnalytics Measure and Optimize Social Media for Business Impact © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. A familiar story… © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Listen to the conversation Are people talking about us? Where are the conversations taking place? What is being said? Who’s saying it? Is what’s being said favorable or unfavorable? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Join the conversation © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Chasing Fans and Likes © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Great! Now, what? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. It’s potentially costing you millions of dollars © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 Sooner or later, you’ll have to answer the questions 1.  What impact does conversation have on the business? 2.  How do our efforts in social media impact revenue? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 With current solutions, you can’t 1 No ROI beyond 2 No multi-channel eng