《考研英语阅读理解基础进阶88篇》【第一阶段】【第07周】.PDF

新东方《考研英语阅读理解基础进阶 88 篇》 《考研英语阅读理解基础进阶88 篇》【第一阶段】【第 07 周】 News consumption in the United Kingdom rose by 20 percent in the past three years—an increase driven almost entirely by people under the age of 35. Two-fifths of those in this age group said they felt the need to be the first to hear the news. This need for immediacy is reflected in younger news consumers ’ choice of media: they overwhelmingly prefer to get their news from television and the Internet. While television remains the most popular medium across all age groups, only the behavior of consumers 55 and older prevented the Internet from jumping from fourth in 2006 to become the second most popular news source today. Instead, the Internet is now in third place, just behind newspapers. These findings underline the challenges that lie ahead for newspapers, that are struggling to address long-term circulation and advertising declines caused mainly by the growth of online news consumption and Internet advertising. Some newspapers are eyeing differentiated and innovative revenue models for their online content. But we found that while there is modest potential to increase online revenues, they will be insufficient to compensate for the decline of print. One finding does suggest a potential revenue opportunity: newspapers have an important inherent advantage as they face the challenges of the digital age—trust. Consumers trust newspapers more than any other medium, and 66 percent describe newspaper advertising as “informative and confidence inspiring,” compared with only 44 percent for TV and 12 percent for the Web. This suggests that newspapers have further scope to go beyond news, to drive reader interest and advertising revenues at the same