《考研英语阅读理解基础进阶88篇》【第一阶段】【第9周】.PDF

《考研英语阅读理解基础进阶88篇》【第一阶段】【第9周】.PDF

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新东方《考研英语阅读理解基础进阶 88 篇》 《考研英语阅读理解基础进阶88 篇》【第一阶段】【第 9 周】 Advertising is everywhere people look. It’s along the highway, in storefronts, and online. It can be funny or poignant; it can be annoying. New research shows it can also encourage people to recall things that never happened to them. Nicole Montgomery and Priyali Rajagopal, both assistant professors of marketing, developed an experiment to test the effects of advertisements on memory. They asked people to read a very descriptive print advertisement detailing the taste of a fictional popcorn product made by a familiar brand name, then asked a portion of the subjects to taste popcorn labeled with the fictional name. A week later, those who merely read the detailed advertisement were just as likely to report eating this popcorn as people who actually ate it. People who read an advertisement with less vivid imagery were far less likely to report eating the popcorn. “What we found is that if consumers falsely believe they have experienced this advertised brand, their evaluations of that product are similar to evaluations of products that they actually experienced. That is a fairly unique finding,” said Montgomery.“Humans are a lot more inaccurate than we think we are,” said Michael Nash, a professor of psychology at the University of Tennessee. He said that the phenomenon of false memories is well-known in psychology, and that he found it interesting that the research extends the concept to marketing. Anyone who watches the Super Bowl or Mad Men probably suspects that advertisers put plenty of effort into the style and substance of their pitches, in addition to researching the effectiveness of their efforts. “I think that advertisers have known that there are benefits to using these very vivid ads,” said Montgomery, “but I don’t know to w

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