论商业外观的法律保护-法律·民商法专业论文.docxVIP

摘要 摘要 万方数据 万方数据 摘 要 商业外观是指商品或服务提供者通过产品外形、包装设计、服务外观、 销售技巧等等综合因素组成的一个新兴的知识产权客体。它与其他知识产权 相互区别相互联系。现有的知识产权法并不适用那些不属于著作权、商标权 及专利权的商业外观。美国以混淆理论为基础，用商标法保护商业外观。而 我国还未明确规定对商业外观予以法律保护，法律中涉及商业外观的条文也 较少且分散，但实践中对商业外观进行法律保护的重要性已经日益凸显。 本文共分为四个部分。 第一部分为商业外观概述。阐述了商业外观的概念、特征、构成要件， 并且对商业外观与其他知识产权进行比较分析。 第二部分为商业外观法律保护的法理基础。从自然权论分析了商业外观 法律保护的正当性，并阐述了外国对商业外观保护适用的理论。同时从法理 角度分析了商业外观保护与自由竞争的关系。 第三部分为商业外观侵权行为的认定。分析了商业外观侵权行为的表 现、构成要件，及例外情况。 第四部分为我国商业外观法律保护的完善。分析了理论中对商业外观保 护的三种模式，并提出了几点个人对商业外观保护的立法建议。 关键词：商业外观；显著性；非功能性；混淆 II Abstra Abstract ABSTRACT Trade dress is the object of an emerging intellectual property about product appearance, packaging design, service appearance, sales techniques, etc. from goods or services providers. It is different from other intellectual property although they are interrelated. The existing intellectual property laws do not apply to that trade dress that do not belong to copyright, trademark and patent rights. Trade dress is protected by trademark of likelihood of confusion in U.S. Trade dress must have distinctive and non-functional in order to protect by law. The distinctive means the ability of indicating commercial origin. The non-functional is order to balance the interests of trade dress owners and public. Trade dress has not been identified by laws in our country. Provisions of law about trade dress are few and scattered. But it is more and more prominent of legal protect about trade dress in practice. The paper is divided into four parts. The first part is introducing the outline of trade dress; elaborate the conception, features and elements of trade dress, and comparative analysis of trade dress and other intellectual property rights. The second part is the theoretical basis of legal protect about trade dress, analysis the legitimacy of legal protect of trade dress from natural rights, and elaborated the theory of foreign legal protection of trade dress, and analysis the relations between trade dress protection and freedom competition. The third part i