商务导论关于苹果公司的英语报道.doc

PAGE PAGE 9 西 南 财 经 大 学 天 府 学 院 TIAN FU COLLEGE OF SOUTHWEST UNIVERSITY OF FINANCE AND ECONOMICS 项目管理 Program management 题 目 SURVEY ON APPLE 小 组 第三组 成 员 黄 瑞 周 星 张秋玥 苟文海 崔 璨 指 导 教 师 李俊松 158****6540 定 稿 时 间 2012年10月29日 Content About Technology and innovation……………………………3 About Treatment issues……………………………………… 4 The influence of Globalization……………………………… .5 Social environment and Competitive environment…………...6 Apple Corp success lies in his enterprise culture……………..7 Conclusion…………………8 Reference………………………………………………………9 SURVEY ON APPLE Nowadays We organize a investigation in order to find out why apple corp can be so successful To this end, I investigated the Apple Corp of many aspects, this paper draws the following conclusion: About Technology and innovation An en terprises science and technology lies in innovation, innovation in an a word, to do our predecessors did not do, in order to achieve another Creek trail, narrowing the gap to catch up from behind. This is the innovation of science and technology should follow the principle of. Apple Corp., not only because it is new technology to provide fashion design, more importantly, the new technology and the business excellence model combination. Apple real innovation is not hardware level, but let digital music download more easy. Using iTunes + iPod combination, apple created a brand-new commercial pattern -- the hardware, software and service com. This innovation has changed the two industry -- music industry and music industry. In 1997, Jobs returned to his own creation of the apple, then Apple Corp had to be placed in jeopardy, the market value of less than $4000000000, and the loss of up to $1000000000, but a y