关于中国传统文化旅游创意产品设计有关的外文文献翻译：台湾形象文化创意产品研究-以木偶旅游产品为例.pdf

Research on Cultural and Creative Products with Taiwan Image-An Example of Puppet Tourism Products 1,2(&) 3 1 Peng-Jyun Liu , Shao-Chieh Lin , and Yuan Shen 1 Department of Creative Product Design, Asia University, 500, Lioufeng Road, Wufeng, Taichung 41354, Taiwan, ROC a804338@, yu4038@.tw 2 Institute of Applied Arts, National Chiao Tung University, 1001 University Road, Hsinchu 300, Taiwan, ROC 3 Department of Business Administration, Asia University, 500, Lioufeng Road, Wufeng, Taichung 41354, Taiwan, ROC ol2310@ Abstract. There are unique products and representative products in the world as tourist commodities, and tourist commodities must be combined with local resources, natural scenery and cultural customs, so as to form distinctive tourism products with typical features. Puppets are not only the products that can most adequately express different countries and cultures in wooden ornament, but also has the design with the key elements that can convey their cultural character- istics and meanings. This study explores the puppets and coloured paintings which are most representative cultural products with the Taiwan cultural images. Using the theoretical basis of product semantics and the survey on consumer preference, this paper obtains the design elements of Taiwan image, so as to design a series of puppets tourism commodity that combines puppet, technology and Taiwan images. Keywords: Taiwan image Puppet Cultural and creative goods Pro