跨文化商务交际unit 1 Intercultural communication.ppt

Introduction Cross-cultural Communication The greatest distance between people is not ______ but _____ When we stop communicating, we die ,not in body but in spirit. space culture Classroom activities ? Case study ? Group discussion ? Team presentation To appreciate and evaluate different cultural systems in order to communicate successfully ? To avoid cultural misunderstandings ? to enhance of students cultural awareness The aim of the course Study area ? Verbal Language (word, thought patterns,...) ? Nonverbal language (body language, time concept, spatial language, paralanguage, environment…) ? Social perception (values, beliefs, attitudes, world views…) Unit one ? Communication ? Intercultural communication Communication ? Study the following counication situation, and try to identify types of communication. ? 1. A speaker deliver a speech to a large gathering. ? 2. You complain to your instructor about your course credit through telephone. ? 3. A farmer give intructions to his plough working cow. ? 4.A programmer issues commands to a computer. ? 5. A hen cluck to her chicks. ? 6. My washing machine receives commands from the built in computer. Types of communication ? Human communication ? Animal communication ? Human-animal communication ? Human-machine communication ? Machine-machine communication ? We can see the communication occurs when ? 1. there are usually two or more communicators. ? 2.there must be some contact between communicators. ? 3 there are must be a language shared by communicators ? 4.an exchange of information has taken place. Types of Human Communication ? Interpersonal Communication ? Intrapersonal Communication (Within) ? Mass Communication ? Group Communication ? Public Communication ? Business Communication ? Intra-cultural Communication ? Intercultural/International Communication Eight Ingredients of Communication ? Source 信息源 ? Encoding 编码 ? Message 信息 ? Channel 渠道 ? Responder 接收方 ? Decoding 译码 ? Response 反应 ?