ITSWC2015SochorStrombergKarlssonFinal智能交通世界大会ITS智慧城市社区人工智能AI物联网IT报告课件教案.pdfVIP

22nd ITS World Congress, Bordeaux, France, 5–9 October 2015 ITS-1452 An innovative mobility service to facilitate changes in travel behavior and mode choice Jana Sochor*, Helena Strömberg, & I.C. MariAnne Karlsson Chalmers University of Technology Division of Design & Human Factors, SE-412 96 Gothenburg, Sweden tel +46 31 772 1000, fax +46 31 772 5858 e-mail {jana.sochor;helena.stromberg;mak}@chalmers.se Abstract The aim of this paper is to present and discuss changes in users’ travel behavior and mode choice during in the six-month Field Operational Test (FOT) of the UbiGo transport broker service in Gothenburg, Sweden. Four user groups are analyzed – car “shedders”, car “keepers”, already carsharing, and car “accessors” – based on data collected via questionnaires, interviews, and travel diaries. Findings suggest that although some groups sought or achieved change more than others, each group’s mode choice shifted in a more sustainable direction, and these changes were perceived positively and with high satisfaction with the service. Despite the user groups’ differing motivations, behaviors, and experiences, the FOT results illustrate that a holistic approach to mobility, in this case a personalized “transportation smorgasbord” package of integrated services, can offer “something to everyone” and promote broader change. Keywords UbiGo, field operational test, mobility as a service, mode choice, travel behavior, multimodal Introduction With the continued global trend of urbanization and increased demand for transportation