安徽服装出口定牌策略分析.docx

经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 安徽服装出口定牌策略分析 摘 要 随着我国改革开放的不断深化，我国经济发展取得了显著成效，作为中国国民经济的重要产业，纺织服装业占中国国民收入所占比例较大，每年都会创造大量的经济收入，为我国劳动力就业和经济发展做出了实质性的贡献。安徽省位于华东地区，经济属于中国的中东经济区，地理位置优越，结构优势明显[1]。改革开放以来，中国服装业虽然取得了长足的发展，但仍存在诸多不足和障碍，阻碍了服装行业的进一步发展。在我国大力实施新一轮市场化改革的新形势下，通过分析安徽服装出口的发展现状，探析其所存在的问题以及对安徽服装出口定牌策略的分析，并据此提出相应的解决对策，不仅有利于提升安徽服装行业的国际竞争力，而且对于推动安徽服装行业战略性调整和转型升级同样具有重要意义。 本论文对安徽服装出口的发展现状、问题以及服装出口定牌策略进行了具体阐述和分析，并且提出相应的对策。 关键词：安徽服装，安徽服装出口，定牌策略 经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 Analysis of Anhui garment export license Summary With the continuous deepening of China’s reform and opening up, China’s economic development has achieved remarkable results. As an important industry of China’s national economy, the textile and clothing industry accounts for a large proportion of China’s national income, and it generates a large amount of economic income each year, which is the employment of our country's labor force. It has made substantial contributions to economic development. Anhui Province is located in East China and the economy belongs to China's Middle East Economic Zone. The geographical position is superior and the structure has obvious advantages. Since the reform and opening up, although China's garment industry has made considerable progress, there are still many deficiencies and obstacles that hinder the further development of the garment industry. Under the new situation in which China has vigorously implemented a new round of market-oriented reforms, through analysis of the status quo of the development of clothing exports in Anhui Province, the analysis of its existing problems and the analysis of the branding strategies for export of clothing in Anhui, and accordingly proposes corresponding solutions. Not only is it beneficial to improve the international competitiveness of the clothing industry in Anhui, but it is also of great significance in promoting the strategic adjustment and transformation and upgrading of the clothing industry i