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中国科技论文在线
Research and Analysis of Method of Ranking Micro-blog
Search Results Based on Binary Logistic Model#
**
Zhang Jing, Hou Wenjun
5 (Beijing Key Laboratory of Network System and Network Culture,Beijing University of Posts and
Telecommunications, Beijing 100876)
Abstract: Ranking results in micro-blog search as user’s interests is challenging because of the special
form of micro-blog search results. To attempt to solve the problem, in this paper, we summarize the
characteristics of micro-blog search results, propose a method using a sort of decision model- binary
10 logistic model, test the confidence level of the model and estimate the weight of the variable in the
model collecting the real samples. The result shows the relation between user’s decision and the factors
from each individual micro-blog search result as well as the feasibility of ranking using the model. We
also analyze the model.
Keywords: micro-blog search; binary logistic model; ranking; utility
15
0 Introduction
Social search has been the focus of the third-generation search engine and micro-blog search.
As a form of social search engine, micro-blog search is considered as the most suitable for the
third-generation search engine platform both in the field of research and commercial areas. For
20 now, micro-blog search has played an important role in the local business service and mi
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