Digital Marketing Into Marketing World（走进营销世界） Into Marketing World（走进营销世界）.ppt

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2020-10-22 发布于北京
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Digital Marketing Into Marketing World（走进营销世界） Into Marketing World（走进营销世界）.ppt

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Into Marketing World 汇报人：冯宪伟 2018年01月20日江苏经贸职业技术学院 The Definition ofMarketing 1 Marketing Strategy 2 Marketing Mix 3 目录 Contents 目录 The Definition of Marketing 1 The Definition of Marketing The Definition of Marketing Marketing The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 Ps of marketing: 1) identification, selection and development of a product,(2) determination of its price,(3) selection of a distribution channel to reach the customers place, and(4) development and implementation of a promotional strategy. Marketing vs. Sales For any company selling a product the concepts of marketing and sales are very important as they can mean the difference between success and failure. While they are often used interchangeably or grouped together they are two different concepts and it is important to understand those differences. Sales Sales refers to the short term need to close a sale, get an agreement signed, or ultimately do what needs to be done to sell whatever it is you are selling. Sales techniques and strategies are really based on what it takes to close the deal, which is crucial to any business. Marketing Marketing is a longer term concept than sales and relates to forward looking strategies to understand customer needs, influence customer perceptions, and identify how a company can capitalize on that. The end result of the marketing process, and what it directly supports, is making sales easier. Marketing Strategy 2 Marketing Strategy Marketing Concept 01 02 03 04 Marketing Concept Management philosophy according to which a firms goals can be best achieved through identification and satisfaction of the customers stated and unstated needs and wants. The Production Concept The Product Concept The Selling Concept The Marketing Concept 05 The Social Marketing Concept Distribution Channel Distribution Channel The path through which goods and services