Industry Report - Fast Food in India英文精品课件.pdf

MarketLine Industry Profile Fast Food in India January 2012 Reference Code: 0102-2230 Publication Date: January 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED India - Fast Food 0102 - 2230 - 2011 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 EXECUTIVE SUMMARY Market value The Indian fast food market grew by 12.8% in 2011 to reach a value of $11,326.8 million. Market value forecast In 2016, the Indian fast food market is forecast to have a value of $18,567.7 million, an increase of 63.9% since 2011. Market volume The Indian fast food market grew by 7.5% in 2011 to reach a volume of 58,752.6 million transactions. Market volume forecast In 2016, the Indian fast food market is forecast to have a volume of 81,036.6 million transactions, an increase of 37.9% since 2011. Category segmentation Street and mobile vendors is the largest segment of the fast food market in India, accounting for 53.6% of the market's total value. Geography segmentation India accounts for 11.5% of the Asia-Pacific fast food market value. Market rivalry For the fast food market, the main source of buyer power is the lack of switching costs: within a given price range, a consumer's choice of fast food provider is purely a matter of personal taste, and can vary from one day to the next. India - Fast Food 0102 - 2230 - 2011 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 6 Market definition 6 Market analysis 6 MARKET DATA7