电子商务和贸易实务（英文版）(ppt 60).ppt

电子商务与贸易实务（英文版）(ppt 60);请用5分钟书面回答以下问题，答完后请在课后交过来：;WHAT IS EC;Definitions and Content of Field; Pure Vs. Partial Electronic Commerce;Physical agent;A market is a network of interactions and relationships where information, products, services, and payments are exchanged. The market handles all the necessary transactions. An electronic market is a place where shoppers and sellers meet electronically. In electronic markets, sellers and buyers negotiate, submit bids, agree on an order, and finish the execution on- or off-line. ;An interorganizational information system (IOS) involves information flow among two or more organizations. Its major objective is efficient routine transaction processing, such as transmitting orders, bills, and payments using EDI or extranets. Scope: An IOS is a unified system encompassing two or several business partners. A typical IOS includes a company and its suppliers and and/or customers.;Business-to-business Business-to-customer Intra business transactions Others;APPLICATION OF EC IN DIFFERENT FIELD;Retailing;Electronic Marketing;11;Active Electronic Intermediaries;Aiding Comparison Shopping;Internet Consumers and Market Research;The Importance of Customers;One-to-One Marketing;Consumer Demographics (1998);Answering customer inquires Providing technical and other information Letting customers track accounts or order status Allowing customers to customize and order online;Tools of Customer Service;Using online technology to conduct surveys More efficient, faster, and cheaper data collection, and a more geographically diverse audience than those found in off-line surveys Ability to incorporate radio buttons, data-entry fields and check boxes in the surveys Eliminating the data reentry errors (from questionnaires to the computer, for analysis) Not suitable for every customer or product — it is skewed toward highly educated males with high disposal income;Online Market Research Method;Advertisement in Electronic Commerce;Why Internet Advertise