数据分析案例.ppt

曲线科技 PPT 模板 Agenda ? Industry Challenges ? Eyeblaster Analytics – Key Components ? Campaign Monitor ? One-click Reporting ? Report Generator ? Custom Report Builder ? Plug-in for Excel ? Data Feeds Service Pain Points ? Overwhelming amount and variety of data Hard to draw quality conclusions ? Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms ? Disparate reporting systems Eyeblaster Analytics ? Making data actionable ? Metrics for real business objectives ? Reliability Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder Service ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback Site Overlap ? Accurately measure unique users by each publisher ? When do publishers overlap to deliver multiple impressions to same user ? Check your media buy: which publisher is overlapping with which Back to Metrics slide Dwell Time ? Go beyond interaction ? Build brand moments ? Measure brand engagement ? 2008 Eyeblaster. All rights reserved What is Dwell Time? average number of seconds the user engaged with the ad including mouse-on-ad, user initiated expansion, user initiated video timed custom interaction How it Works Back to Metrics slide Day of the week * Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec. On average, weekday Dwell Time is 10 seconds longer than weekends* Hewlett Packard: 2008 Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do? Digital Design Professional “ ” Making Data Actionable Campaign Mon