bec高级讲义bec高级写作_11.pdf

BEC高级写作 主讲：孙超 第十一讲： BEC高级写作 商务报告 解析 - Part Two Report 1 PART TWO: • This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged. PART TWO: • This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged. PART TWO: • Write the report for your boss: 1. Outlining what the advertising campaign consisted of 2. Indicating what you feel the strengths and weaknesses of the campaign were 3. Explaining how successful you feel the advertising has been 4. Suggesting ideas for future advertising. 写作流程： 1. 确认要点 2. 寻找语言 3. 分段结构 4. 下笔成文 报告黄金四段式  Introduction  Findings  Conclusion  Recommendations PART TWO: • Write the report for your boss: 1. Outlining what the advertising Paragraph 1 campaign consisted of 2. Indicating what you feel the strengths and weaknesses of the campaign were Paragraph 2 3. Explaining how successful you feel the advertising has been Paragraph 3 4. Suggesting ideas for future advertising. Paragraph 4 Report on an Advertising Campaign Introduction  Our company, Fish-pro Ltd, was running an advertising campaign in summer 2011 in co- operation with advertising agency, RGS Ltd. Introduction  The aim of this report is to evaluate how su