个人润肤产品市场(SkinMoisturizing)(3) .pptx

Skin MoisturizingUpdated to Jan/Feb2003AgendaSkin Moist. Body Market OverviewHow XX Milk Help Brand Sales Share GainBBKids Cream, XX Cream Launch EvaluationExplore Skin Moist. Sachet OpportunityVolumeValueMAT Growth vs YA2%3%4 Months Growth vs YA6%9%Skin Moisturizer Sales Trend, NationalMarket Growth Accelerated; Value Also Outgrew Volume Total Skin MoisturizerProduct Segment Sales Growth, Nat.Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body DeflatedValue Sales(Mil.Rmb)Volume Sales(Ton)4 Months Growth vs YA2%6%3%9%0%3%2%8%6%11%5%7%14%20%17%26%Number in green is of the annual growth MAT JF03 vs MAT JF02XX Body Volume Sales Trend by VariantMilk Did Help XX to Gain Sales In Passing Winter Season vs YAVolume Sales-Ton, (National)National, Body BaseNational, Body Base4M toJF024M to JF03ChgND 01JF 02ND 02JF 03ChgXX20.019.7-0.320.719.219.720.31.1LONG LI QI15.510.1-5.413.417.79.910.3-7.4YU MEI JING5.42.8NIVEA4.80VASELINE64.6-4.94.3-1.3AN AN5.63.5-3.13.9-2SMISS3.52.4-22.8-1BAI QUE LING1.522.51.9-0.1SOFTSENSE1.8MININURSE1.1O.BRAND37.735.939.942.26.3Body Top 10 Brands Volume Share ChgSlower Growth Rate Cost Us Slightly Lost Share in Passing Winter PeriodMininurse White+UV contributed growth this season.National, Body Base4M toJF024M to JF03ChgND 01JF 02ND 02JF 03ChgXX24.623.9-0.724.624.622.725.50.9NIVEA8.8-0.1VASELINE9.77-7.26.7-3.1LONG LI QI8.55.4-3.17.1105.15.7-4.3SAKULA2.9AN AN6.43.7-3.34.3-2.8MININURSE3.31YU MEI JING1.33.32.81.5SOFTSENSE2.20.7CATHY10.44.634.534.5O.BRAND31.429.9Body Top 10 Brands Value Share Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter PeriodSakula promotion product help share gain.Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion; Overall Lotion Still Captured Positive Growth while Cream Declined(National)Volume Share(Body Base)4M to JF03Growth vs YAValue Share(Body Base)4M to JF03Growth vs YA1007TTL BODY1001135.9-4CREAM35.2-4LOTION51.32655.017Basic43.52540.314