市场营销策略外文参考文献(精选119个最新).doc

市场营销策略外文参考文献(精选119个最新).doc

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  市场营销策略是指企业根据自身内部条件和外部竞争状况所确定的关于选择和占领目标市场的策略。它是制定企业战略性营销计划的重要组成部分,其实质就是企业开展市场营销活动的总体设计。下面是搜索整理的市场营销策略外文参考文献,欢迎借鉴参考。   市场营销策略外文参考文献一:   [1]Lucía Argüelles,Isabelle Anguelovski,Filka Sekulova. How to survive: Artificial quality food schemes and new forms of rule for farmers in direct marketing strategies[J]. Journal of Rural Studies,2018,62.   [2]Salman Yousaf,Fan Xiucheng. Halal culinary and tourism marketing strategies on government websites: A preliminary analysis[J]. Tourism Management,2018,68.   [3]Fang-Yi Lo,Nayara Campos. Blending Internet-of-Things (IoT) solutions into relationship marketing strategies[J]. Technological Forecasting & Social Change,2018,137.   [4]Eric K. Soule,Kari-Lyn K. Sakuma,Sherilyn Palafox,Pallav Pokhrel,Thaddeus Herzog,Noel Thompson,Pebbles Fagan. Content analysis of internet marketing strategies use to promote flavored electronic cigarettes[J]. Addictive Behaviors,2018.   [5]Rahul Goel,Anurag Singh,Fakhteh Ghanbarnejad. Modelling competitive marketing strategies in social networks[J]. Physica A: Statistical Mechanics and its Applications,2018.   [6]Noelia Jiménez-Asenjo,Diana A. Filipescu. Cheers in China! International marketing strategies of Spanish wine exporters[J]. International Business Review,2019.   [7]Francesco Parola. Shipping and Port Marketing: Policy and Strategy[J]. Transport Policy,2019.   [8]Tianrui Zhang,Pengdeng Li,Lu-Xing Yang,Xiaofan Yang,Yuan Yan Tang,Yingbo Wu. A discount strategy in word-of-mouth marketing[J]. Communications in Nonlinear Science and Numerical Simulation,2019,74.   [9]Jihad Saidali,Hassane Rahich,Yassine Tabaa,Abdellatif Medouri. The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success[J]. Procedia Manufacturing,2019,32.   [10]Lenita Jokinen,Inka Puumalainen,Marja Airaksinen. Influence of strategic planning on product marketing and health service orientation of community pharmacies—A national survey in Finland[J]. Health policy,2019

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