电子商务企业财务风险管理研究-以唯品会为例.docVIP

PAGE PAGE 13 电子商务企业财务风险管理研究 -以唯品会为例 Abstract Since the cloud era, e-commerce enterprises have sprung up like mushrooms. Under this background, Guangdong Weipinhui Company has also developed. In this paper, we selected representative e-commerce enterprises from Jingdong, Alibaba, Amazon and Materialism Club as cases to study financial risk management. Firstly, this paper introduces the theory of financial risk management and the method of identifying financial risk, which mainly divides financial risk into financing risk, investment risk and operation risk. Secondly, this paper makes an analysis of the operation and financial situation of the company and preliminarily considers that the companys financial situation is good. Then, from the analysis of financing risk, it is found that the ability of solvency is insufficient and there is a certain financing risk. Similarly, from the investment risk and operational risk, we also find that there are some problems in the company of Materialism. All of these will make the company have financial risk. Then this paper puts forward the financial risk control measures. Key words: materialism; financial risk; financing risk; control measures 目 录 TOC \o 1-3 \h \u 24972 1 引言 1 27271 1.1研究背景与意义 1 15600 1.2研究内容与方法 1 15321 2 财务风险理论基础 2 25126 2.1财务风险的概念 2 13781 2.2财务风险的分类 2 6129 2.2.1筹资风险 2 1873 2.2.2投资风险 2 12423 2.2.3经营风险 3 26004 2.3电子商务企业财务风险现状 3 12368 3 唯品会财务风险现状及影响因素分析 3 24220 3.1唯品会简介 3 936 3.1.1唯品会经营状况 3 12902 3.1.2唯品会财务状况 4 889 3.2唯品会财务风险识别 4 5001 3.2.1筹资风险 4 18416 3.2.1.1短期偿债能力 4 29098 3.2.2投资风险 6 412 3.2.3经营风险 6 17556 3.3唯品会财务风险影响因素分析 8 5298 3.3.1外部影响因素 8 17651 3.3.2内部影响因素 8 20306 3.4唯品会财务风险行业对比分析 8 10242 4 电子商务企业财务风险控制措施 10 6904 4.1财务风险外部影响因素控制措施 11 23992 4.2财务风险内部影响因素控制措施 11 19075 5 结论与展望 11 3373 5.1结论 11 29055 5.2展望 11 10573 参考文献 12 1 引言 1.1研究背景与意义 随着云时代的到来，我国电子商务发展迅猛。由于互联网技术的不断成熟和人们对美好生活的向往使得电子商务企业客户数量剧增，电子商务企业之间也面临着诸多挑战。截止到2011年6月，国内电子商务市场交易额达2.95万亿，同比增长