商务英语写作3与回复.ppt

本讲义供嘉铭公司内训专用 本讲义为嘉铭公司内训专用 Du Changqing BUSINESS WRITING商务英语写作Course Outline Text Book 《商务英语写作》 胡英坤 车丽娟 主编 外语教学与研究出版社 Contents 1 An Overview of Business Writing 2 Structure and Style of Business Letters 3 Sales-related Inquiries and Replies 4 Orders and Confirmation Letters 5 Letters about Shipment 6 Letters About Payment and Settlement of Accounts 7 Routine Claims and Adjustment 8 Persuasive Claims and Refusals 9 Sales Letters 10 Invitation and Thank-you Letters 11 Letters of Apology and Congratulation 12 Notice and Announcement 13 Memos and Minutes 14 Preparing resumes 15 Letters of Application 16 Letters of Recommendation 17 Proposals 18 Organizing and Preparing Reports 19 Questionnaires 20 Business Agreements Chapter 3  I. Sales–related inquires Letters seeking information fall into two broad categories: general inquiries and sales-related inquires. In this chapter, we only discuss sales–related inquires which are written in regard to a product or a service purchased/sold or being considered for purchase/sale. In order to obtain a satisfactory response, the writer of such inquiry should state his/her request specifically and courteously. Because businesses usually benefit from such correspondence, you can write sales-related inquiries in direct order. In international trade, inquiries are usually made by the buyers to get information about the goods to be ordered. An inquiry about bathroom fittings Dear Sirs: Would you kindly send us details of your bathroom fittings which you advertised in Business Week October 11? Please quote us all the items listed in the enclosed inquiry form, giving your prices CIF Shanghai. Will you please also indicate delivery time, your terms of payment and discount details for regular purchases and large orders? Our annual requirements for bathroom fittings are considerable, and we may be able to place substantial orders with you if your prices are competitive and your delivery