《非你莫属》《非诚勿扰》并不是《非常完美》的.doc

本科毕业论文 设计题目： 学生姓名： 学 号： 专 业： 指导教师： 学 院： 2012年 月 近年来，随着市场经济的发展，中国电视事业也获得了长足发展。在现在电 视产业竞争的大背景下，各电视台为了其自身发展，使出浑身解数在荧幕上展开 了激烈的竞争。而在这场伯仲难分的大战中，相似的节目形式导致了节目的同质 化局面，尽管这一现象遭到了很多人的严厉批评，但是类似的节目依然源源不断。 本文从《非你莫属》《中国达人秀》几个电视节目为切入点，深入分析了目前中 国电视节目形态的现状，并指出其中存在的主要问题；在此基础上，提出建立 适合中国电视传媒发展水平的电视节目形态创新机制。 认为中国电视应该多元化 发展，在内容方面要多注重精品意，如选题方面要独特且设计别出心载， 栏目包 装要精致独特和简约大气， 以此来开辟中国电视节目形态的创新途径。 关键词：电视节目；多元化发展；创新机制；节目形式；栏目包装 Abstract In recent years, with the development of the market econom y,Ch in astelevisi on in dustry also has achieved great developme nt. In the present television industry competition under the background of the, the televisi on in order to its own developme nt, bend over backwards on the screen launched fierce competition. And in the least difficult points in the war, similar programs to form the program homogeneity situation, although this phe nomenon was a lot of people severely criticized, but a similar program still continuously. This article from the must belong to you Chinese expert show several TV programs as the breakthrough poin t, in-depth an alysis of the curre nt situati on of Chin ese TV program form, and points out the main problems existing among them; In this foundation, proposed to establish suitable for Chinese TV media developme nt level of TV program form inno vati on mecha ni sm. Th ink that Chin as TV should be diversified developme nt, i n the content aspect to no tice more high-quality goods meaning, such as topic aspect to unique and desig n dont make heart load, colu mn pack ing should be delicate and unique and contracted atmosphere, in order to open up Chinas TV program form of creative ways. Key words: TV programs; Diversified development; Innovation mecha ni sm; Program form; Colu mn pack ing TOC \o 1-5 \h \z 摘要 2.. Abstract 3.. 目录 4.. 引言 5.. \o Current Document 一 ■真正意义上的电视节目 6. \o Current Document （一） 电视及电视的发展史 6. \o Current Document （二） 电视节目概念界定 7. \o Current Document （二）电视节目分类及电视栏目详细定论 7 \o Current Document 二?中国电视节目存在