商业计划企业家培训M某咨询.pptx

;;商业计划的用途;GENERIC REQUIREMENTS;;;CHAPTERS OF COMPLETE BUSINESS PLAN;CONTENT OF EXECUTIVE SUMMARY;;;;;EXERCISE 1 – EXECUTIVE SUMMARY (2/2);CONTENT OF PRODUCT/SERVICE SECTION;;;;SUCCESSFUL PRODUCT POSITIONING;EXERCISE 2 – CUSTOMER VALUE IN RUSMAR CASE;CONTENT OF MANAGEMENT TEAM SECTION;;REASONS FOR BUSINESS PLAN REJECTION –BIOTECHNOLOGY VENTURES*;TEAM RAMP-UP – EXAMPLES;PERCENTAGE OF FOUNDERS OF FAST GROWING COMPANIES* ;;;CONTENT OF MARKET AND COMPETITION SECTION;;;;RUSMAR, INC. – TARGET CUSTOMERS;;;;RUSMAR, INC. – ANALYSIS OF THE COMPETITION ;CONTENT OF MARKETING AND SALES SECTION;;;EXERCISE 4 – PRICING OF CIENA CORPORATION; * In addition to key questions answered by idea description (step 1) Source: McKinsey;;;CONTENT OF BUSINESS SYSTEM SECTION;BUSINESS SYSTEM – KEY QUESTIONS;;BUSINESS MODEL – REVENUES SOURCES;CONTENT OF IMPLEMENTATION PLAN SECTION;;;;CONTENT OF FINANCING SECTION;;;;;;;POSSIBLE SOURCES OF FUNDING;TYPICAL VC FINANCING PROCESS;CONTENT OF OPPORTUNITIES AND RISK SECTION;OPPORTUNITIES AND RISKS – KEY QUESTIONS;;;;APPENDIX 1 Additional questions for complete business plan (step 3);;;;;;APPENDIX 2 Proposed Rusmarcase example solutions;EXERCISE 1 – EXECUTIVE SUMMARY (1/2);( );;;;Backup; Source: McKinsey;SUCCESS FACTORS FOR NEW VENTURES ALONG THE LIFECYCLE;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。7月-217月-21Friday, July 30, 2021 10、人的志向通常和他们的能力成正比例。02:41:3302:41:3302:417/30/2021 2:41:33 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。7月-2102:41:3302:41Jul-2130-Jul-21 12、越是无能的人，越喜欢挑剔别人的错儿。02:41:3302:41:3302:41Friday, July 30, 2021 13、志不立，天下无可成之事。7月-217月-2102:41:3302:41:33July 30, 2021 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。30 七月 20212:41:33 上午02:41:337月-21 15、会当凌绝顶，一览众山小。七月 212:41 上午7月-2102:41July 30, 2021 16、如果一个人不知道他要驶向哪