广告介绍英语.pptxVIP

广告介绍英语第1页/共44页会计学第2页/共44页Yes,we talk about ad!Part 1Advertising is everywhere, it exists in many aspect of our daily lives. But in fact, in some ways it was ignored. In the eyes of many people, advertising is a negative word.What people hate most is ads exist when they look their favourite tv, so do l. today I tell the ads,not to help ads change it’s bad image,but to make us find some fun things in ads.第3页/共44页肿么是广告。。。我了个去、肿么是广告。。。我了个去、There are so many ads in our lives!!!第4页/共44页Advertising Media1.Press advertising报刊广告2.Television advertising电视广告3.Outdoor and Transport advertising露天广告和交通广告4.Window and point-of-sale display橱窗销售点陈列广告5.Direct mail advertising直接邮件广告6.Exhibition and trade fairs展览商品交易广告7.Cinema 电影广告第5页/共44页The ads I careCreative Creativity is the soul of advertising HumorousI will feel funny if the ads is wittyObvious themeIt must tell me what it want to sayOtherAdvertisement should have cultural awareness More in advertisement 第6页/共44页香港整容医院的广告Face lifting 第7页/共44页A shampoo adThe change of 贞子’hairstyle第8页/共44页Tissue纸巾第9页/共44页high-heeled shoes高跟鞋第10页/共44页express delivery快递第11页/共44页super glue 强力胶第12页/共44页High definition TV高清电视机第13页/共44页hair conditioner护发素第14页/共44页步步高点读机 哪里不会点哪里第15页/共44页Part 2~~slogan and brand第16页/共44页DISCUSSION1.What is a slogan？2.Why have a slogan？第17页/共44页1. What Is A Slogan? Generally speaking: A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audiences mind like glue to paper. In Business: A slogan or tagline is a sentence placed after your company name or product name that helps to give it an identity and a positive image. Its really a brief advertising slogan that is consistently displayed with your business name. 第18页/共44页why have a slogan How many company slogans can you recall? “Got Milk?”, “I’m Lovin’ It!”, “Just Do It”, the list goes on and on. Why? Because these slogans are uniq