国外顶级户外鞋服品牌专业商品企划案.pptx

INTRODUCTIONTIFFANY YERBYGLOBAL APPAREL DEVELOPMENT MANAGERMy Background:Royal Robbins, Inc. ~ Design Merchandising Manager Responsible for creating and developing a collection of outdoor and travel clothing for a global market. Other positions held at Royal Robbins over the 7 years I was employed: Senior Designer Designer Product Developer Assistant Merchandiser CATEGORY STRATEGYWHATS THE PLAN…? OVERVIEWOBJECTIVESTo launch a globally relevant collection of apparel for Spring/Summer 2021 that is innovative, unique and designed to be well merchandised.Creating a signature to integrate footwear and apparel which will positively impact global brand identity.To offer an opportunity to grow the brand and market share.HOW DO WE GET THEREFor Autumn/Winter 2021 we have cooperated with Hi-Tec Mid Europe and chosen the best elements of their collection to launch an interim apparel offering.Cooperating with a world-class, leading agent in Hong Kong to obtain high quality suppliers that will give us the best product for the best price.POSITIONING FOR S/S 2021 COMPETITORS IN THE MIX:Regatta Columbia TNF Craghoppers AIGLEPOSITIONING FOR S/S 2021 PRICE POSITIONING Best = V-LITE pure Better = V-LITE active Good = Essentials OUR REASON FOR BEING… Through innovative design and smart sourcing we will bring highly technical, feature driven and winning quality garments to our mainstream consumer.OVERVIEWAUTUMN/WINTER 2021 GLOBAL APPAREL COLLECTIONMen’s Outdoor Casual3Jackets1 Fleece3 Pants2 Base Layer Knit Tops Men’s Ski2 Jackets1 Fleece1 Pant Ski Accessory1 Knit Hat OutdoorAccessories2 Caps Women’s Ski2 Jackets1 Fleece1 Pant Women’s Outdoor Casual3 Jackets1 Fleece2 Pants 2 Base Layer Knit TopsBreakout 2 AW07 Product WorkbookBrentwood October/November 2021 Global Apparel Collection AW ‘07Subsidiary/Distributor Name: ________________________DorianSkiWP zippers at chest sleeve pocketsDetachable adjustable hoodCollar adjustmentArmpit ventilationInside zip se