中小企业战略管理问题研究.docx

中小企业战略管理问题研究 南昌大学NANCHANG UNIVERSITY自学考试本科论文题目：中小企业进展战略问题讨论学院：南昌大学经济与管理学院专业：工商企业管理准考证号：xxxxxxxxxxxxxx同学姓名：xxxxxxxxxxxxxxxxxx指导老师：xxxxxxxxxxxxx起讫时间：2013年8月至2013年10月Study on the development strategy of small and medium enterprisesAbstractStrengthen the small and medium-sized enterprise not only promote the development and economic vitality of the economy of our country, and has made the important contribution for our country to solve the employment problem. With the development of market economy, developed countries such as America, Japan and developing countries like China, the demand structure of the consumers have changed, people's purchasing power level, the demand from low level to high level of homoplasy in transformation, needs to personalized, diversified demand change, which puts forward higher requirements the manufacturers and businessmen, prompting them to diversify or product diversification. While the Chinese economy in the change of global integration, SMEs gradually become China's new economic growth point and the main strength of solving employment. In the process of the development of SMEs, strategic management is playing the role of overall planning. The correct choice of strategy, is deciding whether SMEs in this competition success or failure, strategic management is that the competitiveness of enterprises in the direction of development and competition. In this situation, small and medium-sized enterprises how to strategically conform to the situation, seize the opportunity, out of their own special way? This article is based on this consideration, focusing on the problems and Countermeasures of development of small and medium sized enterprise.Keywords: SMEs; Strategic Management；development direction；competition modes名目引言企业战略管理是企业在宏观的条件下通过分析、预报、方案、掌握的手段，进步自身核心力量和竞争优势，整合资源，优化管理，进步经济效益的目的。经济进展的全球化、学问化、信息化，消费需求的多元化、多改变，市场竞争的模块化、构造化，以及技术进展在不同产业间浸透的广泛化和日渐融合化，无不推动市场竞争环境呈现出前所未有的冗杂性，企业经营的不确定性和风险程度与日俱增。与之对应的是，产业融合推动产业价值链的裂变与聚合，企业总体平均规模