BEC高级口语真题答案.doc

PAGE 1 【剑桥BEC真题集第二辑】TEST 1 客户关系： 让客户感到受到重视的重要性 公司发展：控制公司扩张的重要性 营销：如何确保公司的代理商始终保持高效率 PART 2 A. Customer relations: the importance of making customers feel valued. In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible. B. Company growth: the importance to a company of controlling expansion As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn. C. Marketing: how to ensure that agents maintain a high level of effectiveness wh