1-4 商务英语写作.ppt

第一页，共33页。 Goodwill Effects Conversational style language is simple, warm and natural. 2. You –viewpoint/ attitude e.g. We will be pleased to deliver your order by the 10th. Practice: i. We can permit you to attend classes when you are free. ii. We have received your letter of June1. 第二页，共33页。 3. Positive language e.g. Unfortunately, your order cannot be sent until next week. Fortunately, your order can be sent next week. Practice: 1. To avoid the loss of your credit rating, please remit payment within ten days. 2. Your misunderstanding of our June 1 letter caused this mistake. 3. You cannot visit the office except on Sunday. 4. Our stone-skin material won’t do the job unless it is reinforced. flv avi 第三页，共33页。 2 Letter Dear Jess, I am glad to ….. Love, Mike 第四页，共33页。 Functions 1. to inform 2. to persuade 3. to entertain 第五页，共33页。 The 6 c’ s principles 1. Clarity 2. Correctness 3. Conciseness 4. Completeness 5. Courteousness 6. Concreteness 第六页，共33页。 Structure of English letters There are at least 5 parts of an English letter: date, salutation , body, complimentary close and signature In a business letter , there are more items : 第七页，共33页。 Structure 1.Letterhead 2. Date 3.Inside address 4. Salutation 5 .(subject line) 6 . Body 7. Complimentary close 8. Signature 9. Enclosure 10. CC 第八页，共33页。 Address of an Envelop Envelop addressing calls for accuracy, legibility and good appearance. Two forms: 1. indented style 2. block style 第九页，共33页。 1. The indented form China National Import Export Corp. 21, Xi’an Road Chongqing,40047 P.R.China MB Company 312 West Street Honolulu, HI99813 U.S.A. Stamp 第十页，共33页。 2. The block form China National Import Export Corp. 21, Xi’an Road Chongqing,40047