上海通用汽车品牌策略(PPT30)(1).pptx

;There are many kinds of vehicles. Automobile is popular on landway. As an important part of automobile, car plays a key role in modern society. In China,more and more people hold a private car, what is the industry going to be? What should Shanghai GM do? Follow me please,…… ;;;Dopod 686;;;;;;;Regal GS 3.0 and its flagship version;Audi;;;Key External Factors ;CPM Matrix;;;;KEY INTERNAL FACTORS ;TOWS Analysis;?Opportunities 1、The industry is very mature in the world but it is a blooming industry with much market potential in China. 2、The government think much of the development of motorcar industry. 3、The gap between competitors is not too much, easy to get competitive advantage in free competition stage. 4、Distribution quantity raise much, individual buyers take more and more proportion. 5、Relating services are improving. 6、The industry is just beginning, many standards need to be perfected. ;?Threats 1、Severe competition ,size smaller than multinational corporations 2、Heavy consumption tax 3、Poor city traffic and limited parking place 4、Depend on affiliated enterprises for model, poor RD 5、Local protection ;CA;SGM;RAPID MARKET;? ; ;Thank you very much!;9、 人的价值，在招收诱惑的一瞬间被决定。9月-219月-21Thursday, September 9, 2021 10、低头要有勇气，抬头要有低气。23:26:5623:26:5623:269/9/2021 11:26:56 PM 11、人总是珍惜为得到。9月-2123:26:5623:26Sep-2109-Sep-21 12、人乱于心，不宽余请。23:26:5623:26:5623:26Thursday, September 9, 2021 13、生气是拿别人做错的事来惩罚自己。9月-219月-2123:26:5623:26:56September 9, 2021 14、抱最大的希望，作最大的努力。09 九月 202111:26:56 下午23:26:569月-21 15、一个人炫耀什么，说明他内心缺少什么。。九月 2111:26 下午9月-2123:26September 9, 2021 16、业余生活要有意义，不要越轨。2021/9/9 23:26:5623:26:5609 September 2021 17、一个人即使已登上顶峰，也仍要自强不息。11:26:56 下午11:26 下午23:26:569月-21;9、 人的价值，在招收诱惑的一瞬间被决定。9月-219月-21Thursday, September 9, 2021 10、低头要有勇气，抬头要有低气。23:26:5623:26:5623:269/9/2021 11:26:56 PM 11、人总是珍惜为得到。9月-2123:26:5623:26Sep-2109-Sep-21 12、人乱于心，不宽余请。23:26:5623:26:5623:26Thursday, September 9, 2021 13、生气是拿别人做错的事来惩罚自己。9月-219月-2123:26:5623:26:56September 9, 2