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2023 年全国硕士研究生入学统一考试英语(二)试题及详解
Section I Use of English
Directions:
Read the following text. Choose the best word(s) for each numbered blank and mark A, B. C or
D on the ANSWER SHEET. (10 points)
Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a
small business and though you’re making a nice 1 , you need to find a way to take it to the next level.
What you need to do is 2 growth by establishing a growth team. A growth team is made up of
members from different departments within your company, and it harnesses the power of
collaboration to focus 3 on finding ways to grow.
Let’s look at a real-world 4 . Prior to forming a growth team, the software company Bit
Torrent had 50 employees. Working in the 5 departments of engineering, marketing and product
development. This brought them good results until 2012, when their growth plateaued. The 6 was
that too many customers were using the basic, free version of their product. And 7 improvements
to the premium, paid version, few people were making the upgrade.
Things changed, 8 , when an innovative project marketing manager came aboard, 9 a
growth team and sparked the kind of 10 perspective they needed. By looking at engineering issues
from a marketing point of view, it became clear that the 11 of upgrades wasn’t due to a quality
issue. Most customers were simply unaware of the premium version and what it offered.
Armed with this 12 , the marketing and engineering teams joined forces to raise awareness by
prominently 13 the premium version to users of the free version. 14 , upgrades skyrocke
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