眉山市彭山区第一中学2023-2024学年高二下学期4月月考英语试卷(含答案).docx

眉山市彭山区第一中学2023-2024学年高二下学期4月月考英语试卷

学校：___________姓名：___________班级：___________考号：___________

一、阅读理解

Wehavetakensometopbrandsandpresentedtheirbestadvertisements.1.COCACOLA-ShareaCokeCampaign

“ShareaCoke”campaignfromCocaColathatstartedin2011wentviralandCokegainedalargefanbaseduetothisparticularcampaign.Herethecustomerswereallowedtoprintthedesirednameontheircokebottle.Thisisaperfectexampleofaudienceparticipation.CokeletthecustomersfeelthatCokecaresforthem.Thiswasamongthebestattention-grabbingcampaignsbyanybrandtodate.2.Nike-JustDoItAds

Nikelaunchedthiscampaigninthe1980s,anditssalesincreasedbymorethan$8billionwithin10years.Thiscampaignwastofillthecustomerswithmotivationtoexercise.Nikediditemotionally,anditwasahit.WhatNikewantedtoconveywiththecampaignwassimple—Ifyoudon’twanttoexercise—JustDoIt.Ifyoudon’twanttowakeupearlyinthemorning—JustDoIt.3.Google-YearinSearchCampaign

GooglestarteditsyearintheSearchcampaignin2017,whichwasaboutthemostsearchedkeywordsonGooglein12months.Isn’titinteresting?It’sabrilliantideatoestablishengagementwiththeaudience.Itnotonlyrevealed(显示)howcreativetheyarebutalsoshowedhowmuchtheycareaboutwhattheiraudiencecare.4.Volkswagen-ThinkSmallCampaign

ThinksmallcampaignofVolkswagenstartedin1960andthatwasacompletehit.PeopleinAmericaaremoreintendedforbuyingbiggercars.Volkswagencamewiththiscampaigntoawarethemoftheessenceofsmallercars.Yes,itcompletelychangedhowthecarloversinAmericawerethinking.

1．WhywasJustDoItlaunched?

A.Toimprovesales. B.Tomotivateexercise.

C.Toestablishengagement. D.Tochangethoughtpatterns.

2．Whichistheoldestofthefollowingcampaigns?

A.ShareaCoke. B.JustDoIt. C.YearinSearch. D.ThinkSmall.

3．WhatdoShareaCokeCampaignandYearinSearchCampai