美国网络隐私市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

DIGITALTRENDSOnlineprivacyintheUnitedStates

CHAPTER01Overview

ConcernsofconsumersintheUnitedStatesongovernmentandcompaniestrackingtheirdataasofApril2023U.S.consumersconcernsongovernmentandcompaniestrackinguserinformation2023GovernmentCompanies60%50%40%30%20%10%0%57%46%38%37%37%36%34%34%32%30%17%16%6%5%1%1%ConcernedStressedAfraidAnxiousIndifferentSafeNotsurePrefernottosay4Description:AnApril2023surveyofAmericansfoundthataround57percentoftherespondentswereconcernedaboutthegovernmenttrackingtheironlinebehaviordaily.Afurther46percentwereconcernedaboutcompaniestrackingtheironlinedata.Approximately34percentofrespondentswereafraidofbeingtrackedonline.ReadmoreNote(s):NorthAmerica,UnitedStates;April5to10,2023;2,000respondents;generalpopulationSource(s):Forbes;OnePoll

AttitudesandactionsofonlineusersintheUnitedStatesregardingonlineprivacyasof3rdquarter2022AttitudesofU.S.internetusersregardingonlineprivacyQ32022Shareofinternetusers0%10%20%30%40%50%60%70%Expressconcernaboutwhatisrealvs.whatisfakeontheinternet*Declinecookiesinwebsitesatleastsomeofthetime59.7%43.2%Worryabouthowcompaniesmightusetheironlinedata41.2%Prefertoremainanonymouswhenusingonlineservices33.6%Comfortablewithappstrackingtheirreal-worldactivity(e.g.steps,sleep)27.7%5Description:Asofthethirdquarterof2022,morethan43percentofonlineusersintheUnitedStatesdeclinedcookiesonwebsitessometimes.Furthermore,anearliersurveyfoundthatnearlysixin10respondentswereconcernedabouthowcompaniesmightusetheironlinedata.About34percentsaidtheypreferredtoremainanonymouswhenusingonlineservices.ReadmoreNote(s):UnitedStates;Q32022;18yearsandolder;*2021dataReadmoreSource(s):DataReportal;GWI;Meltwater;WeAreSocial

MostcommonconcernsofadultsintheUnitedStatesregardingpersonalinformationas