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Unit5InsideadvertisingWarmingupReading
Advertisements
WHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhereWarmingup:Wheredoweseeorhearadvertisements？
Lookateachoftheadvertisementsonpages42-43anddiscussthequestionswithapartner.Pre-reading1Whatdoestheadvertisementwantyoutodo?2Howdoesittrytopersuadeyoutodothis?3Whichadvertisementsdoyouthinkarethemosteffective?Why?
Pre-reading?Whatdoestheadvertisementwantyoutodo?Picture1:Itwantsustosavewater.
Picture2:Itwantsustolistentothenewradio.
Picture3:Itwantsustobuytheshoes.
Picture4:Itwantsustobuytheirwater.
Picture5:Itwantspeopletoprotecttheenvironment.
Picture67:Theyremindusofroadsafety.
SectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Scantheheadingsofeachsectionandgetageneralunderstandingofthetext.Step2.FastreadingItdiscussesthepurposeofadvertisementsandhowadvertisersdecidewhereandhowtoadvertise.
Step3.CarefulreadingReadthroughthetextsectionbysectionandcompletethereadingtasksonyourworksheet.10minutes
1.Whichquestiondoestheauthorraiseinthefirstparagraph,andhowdoesheanswerit?(Doesheansweritdirectly?)2.Whatconclusiondoestheauthordraw?3.Whatisthefunctionofthefirstparagraph?Para1Step3.Carefulreading
Q:Doyouknowhowmanyadvertisementsyouareexposedtoinyourdailylife?Para1A:Bylistinglotsofexamplesofwherewecanfindadvertisements.Conclusion:It’simportanttounderstandhowadvertisementswork.Thenwecanavoidbeingcontrolledbythem.TheIntroductionofthePassage
4.Whatverbsandverbalphrasesdoestheauthorusetomeanthatwemeetadvertisements?5.Whydoestheauthorusethesewords?6.H
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