益普索-全球幸福2024（英）-2024.3_市场营销策划_2024年市场报告-3月第4周_【202.pptx

A30-countryGlobalAdvisorsurveyMarch2024GLOBALHAPPINESS2024

CONTENTSWell-beingPage23MoneyandpoliticsPage29Thisdocumentisinteractive,pleaseclickthelinkstojumptothefindingsWhatinfluencesourhappinessPage10HowhappyarewePage4MethodologyPage46School,workandqualityoflifePage35FamilyandfriendsPage152??Ipsos|GlobalHappiness2024

KEYFINDINGS71%onaverageacross30countriessaytheyarehappy.ThisishighestintheNetherlands(85%)andlowestinHungary(48%)andSouthKorea(48%)54%saytheyaresatisfiedwiththeirfinancialsituation.ThisislowestinJapan(36%)followedbyHungary(37%),SouthKoreaandArgentina(both40%)ofparentssaytheyaresatisfiedwiththeirchildren.Youngparents(GenZ)aretheleastsatisfied(64%)84%aresatisfiedwiththeirfriends.82%ofBabyBoomersaresatisfiedwiththeirfriends,whilethisfallsto74%forMillennials76%saythey’resatisfiedwiththeirjob.Thoseinhigher-incomehouseholdsaremoresatisfied(79%)thanthoseinlower-incomehouseholds(63%)73%Theproportionofpeoplesayingthey’rehappywas63%duringthefirstyearofthepandemicin2020andnowsitsat71%.Whilethere’sbeenarebound,happinesslevelsarestillbelowthehistorichighsof77%setin2011and2013+8ppsaytheyarenotsatisfiedwiththesocialandpoliticalsituationintheircountry.Inonlyfivecountries–India,Singapore,Thailand,IndonesiaandAustralia–arepeoplemorelikelytobesatisfiedwiththeircountries’politicalsystem57%3??Ipsos|GlobalHappiness2024

HOWHAPPYAREWE?4??Ipsos|GlobalHappiness2024

Q5??Ipsos|GlobalHappiness202485%81%75%72%71%68%58%29%15%17%18%18%19%21%23%23%24%25%26%26%27%28%29%29%29%29%30%30%32%32%32%32%35%41%42%43%52%52%30-CountryAverageNetherlandsMexico 83%Indonesia 82%India 82%BrazilThailand 79%Ireland 77%Malaysia 77%NewZealand 76%GreatBritainSingapore 74%Belgium 74%Argentina 73%UnitedStatesPoland 72%Australia 71%France 71%CanadaColomb