品牌价值-最有价值和最强大的保险100强品牌2024年度报告（英）-2024.3_市场营销策划_20.docx

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品牌价值-最有价值和最强大的保险100强品牌2024年度报告（英）-2024.3_市场营销策划_20.docx

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2024Insurance100

2024

TheannualreportonthemostvaluableandstrongestInsurancebrands

March2024

Contents

AboutBrandFinance 3

Foreword 4

DavidHaigh,ChairmanCEO,BrandFinance

RankingAnalysis 7

BrandValueRanking(USDm) 18

BrandSpotlights 20

Zurich 21

InterviewwithConnyKalcher,

GroupChiefCustomerOficer

Methodology 24

OurServices 30

?2024Allrightsreserved.BrandFinancePlc.

BrandFinanceInsurance2024 /insurance2

About

BrandFinance

Theworldsleadingbrandvaluationconsultancy.

Forbusinessenquiries,pleasecontact:

RichardHaigh

ManagingDirectorrd.haigh@

Formediaenquiries,pleasecontact:

PennyErricker

GlobalPressEnquiresp.erricker@

Forallotherenquiries:

enquiries@

+442073899400

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimofbridgingthegapbetweenmarketingandfinance.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthefinancial

valueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperienceacrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.

Foreword

DavidHaighChairmanCEO,BrandFinance

Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowi